{"product_id":"lifeline-fitness-cork-yoga-block-sustainable-home-gym-workout-equipment-for-yoga-pilates-and-general-fitness","title":"Lifeline Fitness Cork Yoga Block - Sustainable Home Gym Workout Equipment for Yoga, Pilates and General Fitness","description":"\u003cstyle\u003e.aplus-img{display:block!important;margin:0!important;padding:0!important;border:0!important;max-width:100%!important;height:auto!important;line-height:0!important;font-size:0!important;vertical-align:top!important}.aplus-img+.aplus-img{margin-top:0!important;margin-bottom:0!important}.aplus-wrap{line-height:0!important;font-size:0!important;margin:0!important;padding:0!important;display:block!important}\u003c\/style\u003e\u003cdiv id=\"v-about-wrap\"\u003e\u003c\/div\u003e\u003c!-- DBG1_A_descLen=2580 --\u003e\u003cscript id=\"v-gallery-js\"\u003e(function(){var m={\"53150298865958\":[\"81Sr7e8StQL._AC_SL1500\",\"813pAemWkEL._AC_SL1500\",\"71N7nH3gRPL._AC_SL1500\",\"91nvT09edjL._AC_SL1500\",\"81Ydx_pvS0L._AC_SL1500\"],\"53150298833190\":[\"81DKZui1Z7L._AC_SL1500\",\"813pAemWkEL._AC_SL1500\",\"81Sr7e8StQL._AC_SL1500\",\"71N7nH3gRPL._AC_SL1500\",\"91nvT09edjL._AC_SL1500\"]};function fg(entries){var fps=[],ids=[];entries.forEach(function(e){if(e.indexOf(\"__id__\")===0)ids.push(e.slice(6));else fps.push(e);});if(fps.length===0)return;function mImg(c){var s=c.tagName===\"IMG\"?(c.getAttribute(\"src\")||c.getAttribute(\"data-src\")||\"\"):\"\";if(s\u0026\u0026fps.some(function(f){return s.indexOf(f)\u003e=0;}))return true;var imgs=c.querySelectorAll(\"img\");for(var i=0;i\u003cimgs.length;i++){s=imgs[i].getAttribute(\"src\")||imgs[i].getAttribute(\"data-src\")||\"\";if(fps.some(function(f){return s.indexOf(f)\u003e=0;}))return true;}return false;}var tg=document.querySelector(\"[id^='GalleryThumbnails']\");var tli=tg?tg.querySelectorAll(\"li\"):[];if(tli.length\u003e0){var anyT=false,firstT=null;tli.forEach(function(li){if(mImg(li)){anyT=true;if(!firstT)firstT=li;}});if(!anyT)return;tli.forEach(function(li){li.style.display=mImg(li)?\"\":\"none\";});if(firstT){var bt=firstT.querySelector(\"button\");if(bt)setTimeout(function(){bt.click();},100);}return;}var tb=document.querySelectorAll(\"button[data-target]\");if(tb.length\u003e0){var anyB=false,firstB=null;tb.forEach(function(b){var mid=(b.getAttribute(\"data-target\")||\"\").split(\"-\").pop();if(mImg(b)||ids.indexOf(mid)\u003e=0){anyB=true;if(!firstB)firstB=b;}});if(!anyB)return;tb.forEach(function(b){var mid=(b.getAttribute(\"data-target\")||\"\").split(\"-\").pop();var ok=mImg(b)||ids.indexOf(mid)\u003e=0;var li=b.closest(\"li\");if(li)li.style.display=ok?\"\":\"none\";});if(firstB){var bb=firstB;setTimeout(function(){bb.click();},100);}return;}var me=document.querySelectorAll(\"li[data-media-id]\");if(me.length\u003e0){var anyM=false;me.forEach(function(el){if(mImg(el))anyM=true;});if(!anyM)return;me.forEach(function(el){el.style.display=mImg(el)?\"\":\"none\";});return;}var anyF=false;document.querySelectorAll(\"img\").forEach(function(img){var s=img.getAttribute(\"src\")||img.getAttribute(\"data-src\")||\"\";if(s.indexOf(\"\/files\/\")\u003e=0\u0026\u0026fps.some(function(f){return s.indexOf(f)\u003e=0;}))anyF=true;});if(!anyF)return;document.querySelectorAll(\"img\").forEach(function(img){var s=img.getAttribute(\"src\")||img.getAttribute(\"data-src\")||\"\";if(s.indexOf(\"\/files\/\")\u003c0)return;img.style.display=fps.some(function(f){return s.indexOf(f)\u003e=0;})?\"\":\"none\";});}function getV(){var u=new URLSearchParams(location.search).get(\"variant\");if(u\u0026\u0026m[u])return u;var e=document.querySelector(\"input[name=id]\");if(e\u0026\u0026m[e.value])return e.value;var k=Object.keys(m);return k.length?k[0]:null;}function run(){var v=getV();if(!v)return;var e=m[v];if(e\u0026\u0026e.length)fg(e);}document.addEventListener(\"change\",function(){setTimeout(run,50);});document.addEventListener(\"variant:change\",run);(function(){function chk(){setTimeout(run,80);}var _pr=history.pushState;history.pushState=function(){_pr.apply(this,arguments);chk();};var _rr=history.replaceState;history.replaceState=function(){_rr.apply(this,arguments);chk();};window.addEventListener(\"popstate\",chk);})();(function(){var lv=null;function poll(){var v=getV();if(v\u0026\u0026v!==lv){lv=v;run();}}var iv=setInterval(poll,300);setTimeout(function(){clearInterval(iv);},30000);})();run();window.addEventListener(\"load\",function(){setTimeout(run,300);});setTimeout(run,500);setTimeout(run,1500);})();\u003c\/script\u003e\u003cscript type=\"application\/json\" id=\"about-details-data\"\u003e{\"53150298865958\":\"\u003ch4\u003eAbout This Item\u003c\/h4\u003e\u003cul class=\\\"about-this-item\\\"\u003e\u003cli\u003eSturdy Yoga Blocks: These yoga blocks measure 3.5” X 5.5” x 9”, offer a supportive base for your yoga, Pilates, and general fitness routines. They are an ideal home gym accessory.\u003c\/li\u003e\u003cli\u003eNon-Slip Design: Our cork yoga blocks feature a non-slip surface to ensure a safe and secure grip during your workout. Perfect for both beginners and experienced practitioners to steady their poses.\u003c\/li\u003e\u003cli\u003eSustainable Material: Crafted from cork, these yoga bricks provide a comfortable grip, perfect for balancing during your exercise routine, making difficult postures achievable.\u003c\/li\u003e\u003cli\u003eSupportive Workout Equipment: These yoga blocks will support and deepen your yoga poses, ensuring proper alignment and increased strength. A must-have piece of home gym workout equipment.\u003c\/li\u003e\u003cli\u003eVersatile Exercise Accessory: Not just for yoga, these blocks are also perfect for Pilates, general fitness workouts, and physical therapy. A versatile addition to your exercise equipment.\u003c\/li\u003e\u003c\/ul\u003e\u003ch4\u003eProduct Details\u003c\/h4\u003e\u003ctable class=\\\"product-overview\\\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003cth\u003eColor\u003c\/th\u003e\u003ctd\u003eTan\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003cth\u003eMaterial\u003c\/th\u003e\u003ctd\u003eCork\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003cth\u003eBrand\u003c\/th\u003e\u003ctd\u003eLifeline\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003cth\u003eItem Weight\u003c\/th\u003e\u003ctd\u003e1.8 Pounds\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003cth\u003eProduct Dimensions\u003c\/th\u003e\u003ctd\u003e9\\\"L x 5.5\\\"W x 3.5\\\"Th\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003ch4\u003eProduct Description\u003c\/h4\u003e\u003cdiv style=\\\"display:flex;flex-wrap:wrap;gap:0;margin:0;padding:0;line-height:0;font-size:0;\\\"\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f3534a73-aa04-493e-a35a-b66ada1dc697.__CR0,0,970,300_PT0_SX970_V1___.jpg\\\" style=\\\"flex:1 1 auto;min-width:120px;max-width:100%;height:auto;object-fit:contain;margin:0!important;padding:0!important;display:block;border:0;vertical-align:top;line-height:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2981a840-f21c-4d42-8de2-bd7da580d924.__CR0,0,970,300_PT0_SX970_V1___.jpg\\\" style=\\\"flex:1 1 auto;min-width:120px;max-width:100%;height:auto;object-fit:contain;margin:0!important;padding:0!important;display:block;border:0;vertical-align:top;line-height:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/bd20384d-a20e-43fd-908d-00b3b2118319.__CR0,0,970,300_PT0_SX970_V1___.jpg\\\" style=\\\"flex:1 1 auto;min-width:120px;max-width:100%;height:auto;object-fit:contain;margin:0!important;padding:0!important;display:block;border:0;vertical-align:top;line-height:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/d9051615-2a03-45ac-938e-9b8434775b78.__CR0,0,970,300_PT0_SX970_V1___.jpg\\\" style=\\\"flex:1 1 auto;min-width:120px;max-width:100%;height:auto;object-fit:contain;margin:0!important;padding:0!important;display:block;border:0;vertical-align:top;line-height:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003c\/div\u003e\u003ch4\u003eFrom the Brand\u003c\/h4\u003e\u003cdiv style=\\\"display:flex;flex-wrap:wrap;gap:0;margin:0;padding:0;line-height:0;font-size:0;\\\"\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/d4331d91-b131-4006-a1b9-0e8091a650a8.__CR0,0,1464,625_PT0_SX1464_V1___.jpg\\\" style=\\\"flex:1 1 auto;min-width:120px;max-width:100%;height:auto;object-fit:contain;margin:0!important;padding:0!important;display:block;border:0;vertical-align:top;line-height:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/299ff8bf-9e2b-4b50-8fcd-5e00b02f6cd9.__CR0,0,315,145_PT0_SX315_V1___.jpg\\\" style=\\\"flex:1 1 auto;min-width:120px;max-width:100%;height:auto;object-fit:contain;margin:0!important;padding:0!important;display:block;border:0;vertical-align:top;line-height:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003c\/div\u003e\u003cp\u003eSince 1973, Lifeline has continuously developed revolutionary training tools that define the benchmark in professional grade products used for bodyweight, progressive variable resistance, functional fitness and athletic training.\u003c\/p\u003e\u003cp\u003eAs an industry leader, Lifeline offers a wide range of products to promote wellness.   We believe fitness comes in all shapes and sizes.   Our mission is to provide what is needed to achieve Fitness for Life.\u003c\/p\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2c2b20ea-a2f3-4a76-8189-52318d03700d.__CR0,0,362,453_PT0_SX362_V1___.jpg\\\" class=\\\"aplus-img\\\" style=\\\"max-width:100%;height:auto;display:block;margin:0!important;padding:0!important;border:0;vertical-align:top;line-height:0;font-size:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003ch5\u003eResistance Bands\u003c\/h5\u003e\u003cp\u003eResistance bands and cables allow for a range of exercises to be performed with small, versatile resistance training equipment.\u003c\/p\u003e\u003ch5\u003eResistance Items\u003c\/h5\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/721b1fc3-9b08-4e09-98f8-155efff0e8f5.__CR0,0,362,453_PT0_SX362_V1___.jpg\\\" class=\\\"aplus-img\\\" style=\\\"max-width:100%;height:auto;display:block;margin:0!important;padding:0!important;border:0;vertical-align:top;line-height:0;font-size:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003ch5\u003eStrength Training Equipment\u003c\/h5\u003e\u003cp\u003eStrength Training products are designed to turn you into the very best version of yourself. Shape, tone, and gain with these products.\u003c\/p\u003e\u003ch5\u003eStrength Training Equipment\u003c\/h5\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/24fafd03-f853-49da-aae6-305fd36963b5.__CR0,0,362,453_PT0_SX362_V1___.jpg\\\" class=\\\"aplus-img\\\" style=\\\"max-width:100%;height:auto;display:block;margin:0!important;padding:0!important;border:0;vertical-align:top;line-height:0;font-size:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003ch5\u003eBodyweight Equipment\u003c\/h5\u003e\u003cp\u003eBodyweight exercises are an affordable way to get fit. These tools allow you to use your own bodyweight to strengthen muscles \u0026amp; joints.\u003c\/p\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/654fa518-1210-46eb-aa54-462376457217.__CR0,0,166,182_PT0_SX166_V1___.jpg\\\" class=\\\"aplus-img\\\" style=\\\"max-width:100%;height:auto;display:block;margin:0!important;padding:0!important;border:0;vertical-align:top;line-height:0;font-size:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003ch5\u003eBodyweight Equipment\u003c\/h5\u003e\u003ch5\u003eHow did we get our start?\u003c\/h5\u003e\u003cp\u003eFounded in 1973 by Bobby “Sugar” Hinds with one simple product, his famous beaded jump rope. Known as the “Jump Rope King,” Bobby traveled across the United States promoting the benefits of his smooth-action-high-speed rope.\u003c\/p\u003e\u003ch5\u003eWhat makes our products unique?\u003c\/h5\u003e\u003cp\u003eThe consistent introduction of successful products by focusing on the design and functionality aspects including a portfolio protected by over 20 patents.\u003c\/p\u003e\u003ch5\u003eWhy do we love what we do?\u003c\/h5\u003e\u003cp\u003eFor over 50 years, Lifeline’s product development team has designed our products with a focus on user functionality.\u003c\/p\u003e\",\"53150298833190\":\"\u003ch4\u003eAbout This Item\u003c\/h4\u003e\u003cul class=\\\"about-this-item\\\"\u003e\u003cli\u003eSturdy Yoga Block 2 Pack: These yoga blocks measure 3.5” X 5.5” x 9”, offer a supportive base for your yoga, Pilates, and general fitness routines. They are an ideal home gym accessory.\u003c\/li\u003e\u003cli\u003eNon-Slip Design: Our cork yoga blocks feature a non-slip surface to ensure a safe and secure grip during your workout. Perfect for both beginners and experienced practitioners to steady their poses.\u003c\/li\u003e\u003cli\u003eSustainable Material: Crafted from cork, these yoga bricks provide a comfortable grip, perfect for balancing during your exercise routine, making difficult postures achievable.\u003c\/li\u003e\u003cli\u003eSupportive Workout Equipment: These yoga blocks will support and deepen your yoga poses, ensuring proper alignment and increased strength. A must-have piece of home gym workout equipment.\u003c\/li\u003e\u003cli\u003eVersatile Exercise Accessory: Not just for yoga, these blocks are also perfect for Pilates, general fitness workouts, and physical therapy. A versatile addition to your exercise equipment.\u003c\/li\u003e\u003c\/ul\u003e\u003ch4\u003eProduct Details\u003c\/h4\u003e\u003ctable class=\\\"product-overview\\\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003cth\u003eColor\u003c\/th\u003e\u003ctd\u003eCork\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003cth\u003eMaterial\u003c\/th\u003e\u003ctd\u003eCork\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003cth\u003eBrand\u003c\/th\u003e\u003ctd\u003eLifeline\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003cth\u003eProduct Dimensions\u003c\/th\u003e\u003ctd\u003e12\\\"L x 12\\\"W x 6\\\"Th\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003cth\u003eProduct Care Instructions\u003c\/th\u003e\u003ctd\u003eWipe with Dry Cloth\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003ch4\u003eProduct Description\u003c\/h4\u003e\u003cdiv style=\\\"display:flex;flex-wrap:wrap;gap:0;margin:0;padding:0;line-height:0;font-size:0;\\\"\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f3534a73-aa04-493e-a35a-b66ada1dc697.__CR0,0,970,300_PT0_SX970_V1___.jpg\\\" style=\\\"flex:1 1 auto;min-width:120px;max-width:100%;height:auto;object-fit:contain;margin:0!important;padding:0!important;display:block;border:0;vertical-align:top;line-height:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2981a840-f21c-4d42-8de2-bd7da580d924.__CR0,0,970,300_PT0_SX970_V1___.jpg\\\" style=\\\"flex:1 1 auto;min-width:120px;max-width:100%;height:auto;object-fit:contain;margin:0!important;padding:0!important;display:block;border:0;vertical-align:top;line-height:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/bd20384d-a20e-43fd-908d-00b3b2118319.__CR0,0,970,300_PT0_SX970_V1___.jpg\\\" style=\\\"flex:1 1 auto;min-width:120px;max-width:100%;height:auto;object-fit:contain;margin:0!important;padding:0!important;display:block;border:0;vertical-align:top;line-height:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/d9051615-2a03-45ac-938e-9b8434775b78.__CR0,0,970,300_PT0_SX970_V1___.jpg\\\" style=\\\"flex:1 1 auto;min-width:120px;max-width:100%;height:auto;object-fit:contain;margin:0!important;padding:0!important;display:block;border:0;vertical-align:top;line-height:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003c\/div\u003e\u003ch4\u003eFrom the Brand\u003c\/h4\u003e\u003cdiv style=\\\"display:flex;flex-wrap:wrap;gap:0;margin:0;padding:0;line-height:0;font-size:0;\\\"\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/d4331d91-b131-4006-a1b9-0e8091a650a8.__CR0,0,1464,625_PT0_SX1464_V1___.jpg\\\" style=\\\"flex:1 1 auto;min-width:120px;max-width:100%;height:auto;object-fit:contain;margin:0!important;padding:0!important;display:block;border:0;vertical-align:top;line-height:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/299ff8bf-9e2b-4b50-8fcd-5e00b02f6cd9.__CR0,0,315,145_PT0_SX315_V1___.jpg\\\" style=\\\"flex:1 1 auto;min-width:120px;max-width:100%;height:auto;object-fit:contain;margin:0!important;padding:0!important;display:block;border:0;vertical-align:top;line-height:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003c\/div\u003e\u003cp\u003eSince 1973, Lifeline has continuously developed revolutionary training tools that define the benchmark in professional grade products used for bodyweight, progressive variable resistance, functional fitness and athletic training.\u003c\/p\u003e\u003cp\u003eAs an industry leader, Lifeline offers a wide range of products to promote wellness.   We believe fitness comes in all shapes and sizes.   Our mission is to provide what is needed to achieve Fitness for Life.\u003c\/p\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2c2b20ea-a2f3-4a76-8189-52318d03700d.__CR0,0,362,453_PT0_SX362_V1___.jpg\\\" class=\\\"aplus-img\\\" style=\\\"max-width:100%;height:auto;display:block;margin:0!important;padding:0!important;border:0;vertical-align:top;line-height:0;font-size:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003ch5\u003eResistance Bands\u003c\/h5\u003e\u003cp\u003eResistance bands and cables allow for a range of exercises to be performed with small, versatile resistance training equipment.\u003c\/p\u003e\u003ch5\u003eResistance Items\u003c\/h5\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/721b1fc3-9b08-4e09-98f8-155efff0e8f5.__CR0,0,362,453_PT0_SX362_V1___.jpg\\\" class=\\\"aplus-img\\\" style=\\\"max-width:100%;height:auto;display:block;margin:0!important;padding:0!important;border:0;vertical-align:top;line-height:0;font-size:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003ch5\u003eStrength Training Equipment\u003c\/h5\u003e\u003cp\u003eStrength Training products are designed to turn you into the very best version of yourself. Shape, tone, and gain with these products.\u003c\/p\u003e\u003ch5\u003eStrength Training Equipment\u003c\/h5\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/24fafd03-f853-49da-aae6-305fd36963b5.__CR0,0,362,453_PT0_SX362_V1___.jpg\\\" class=\\\"aplus-img\\\" style=\\\"max-width:100%;height:auto;display:block;margin:0!important;padding:0!important;border:0;vertical-align:top;line-height:0;font-size:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003ch5\u003eBodyweight Equipment\u003c\/h5\u003e\u003cp\u003eBodyweight exercises are an affordable way to get fit. These tools allow you to use your own bodyweight to strengthen muscles \u0026amp; joints.\u003c\/p\u003e\u003cimg src=\\\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/654fa518-1210-46eb-aa54-462376457217.__CR0,0,166,182_PT0_SX166_V1___.jpg\\\" class=\\\"aplus-img\\\" style=\\\"max-width:100%;height:auto;display:block;margin:0!important;padding:0!important;border:0;vertical-align:top;line-height:0;font-size:0;\\\" loading=\\\"lazy\\\" \/\u003e\u003ch5\u003eBodyweight Equipment\u003c\/h5\u003e\u003ch5\u003eHow did we get our start?\u003c\/h5\u003e\u003cp\u003eFounded in 1973 by Bobby “Sugar” Hinds with one simple product, his famous beaded jump rope. 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